ICCHA SHAKTI
ICCHA SHAKTI
Iccha Shakti is a Bali based womenswear label with an eco-friendly and humanitarian ethos. The ready to-wear brand is socially and environmentally conscious, with a neutral, calming island aesthetic using natural materials and colour-ways. The result is tightly edited collection of versatile pieces for a minimalist wardrobe. Born from a desire to express from within, searching to bring to life the embodiment of freedom, expression and liberation. ‘Iccha’ from the non-dual Tantric tradition, it is felt as a strong desire from deep within - a powerful creative energy.
Visual Identity
Creative Direction
Packaging + Print Design
Editorial Design
Web Design
Copywriting
Social Media Assets
The Iccha Shakti woman is strong, creative and free-spirited. To embody these qualities, the identity builds around a calming colour palette, pulled from the fabrics and patterns used throughout collection. As the brand’s versatile silhouettes, the brand colours are designed to be layered or stand alone. The colours are balanced with a simple, effective logotype and a clean but playful typographic palette — the result is bold, modern simplicity, reflective of Iccha Shakti’s collection.
