Being Unnicheable: Why Creative Expression Shouldn’t Be Confined
As creatives, there’s this urge to define ourselves, to find a corner in the vast, noisy world and claim it as our own. Someone told us: “Find your niche.” So, we did. We squeezed ourselves into neat little boxes, labels and all, hoping it would bring clarity, connection, maybe even success. But here's the thing: creativity isn’t meant to be niched down.
Instagram, for all its chaos and colour, is a mirror to our multifaceted selves. If we force ourselves into a niche, we miss out on the full spectrum of what we could share. It’s like saying, “This is all I am,” when we are so much more than that.
Build an online world that has space for everything you might ever want to share.
It’s your space to be messy, to be bold, to be loud, to be exactly as you are. The world doesn’t need you to fit neatly into a niche. It needs you to be whole, to create what only you can create. It needs your full expression, because no one else can do it quite like you.
I can’t even tell you how many separate accounts I’ve had over the years, one for this offering, one for that part of me, another for the version I thought people might understand. It ended up feeling like a fragmented version of myself, splattered across the room, disconnected and diluted. Deleting them all felt like gathering myself back together. We are not supposed to be categorised. We are embodied, authentic, multi-passionate human beings. We shift, we evolve, we hold multitudes. Let go of all the extra accounts. Make space for all of you to belong in one place
“I am large, I contain multitudes.”
— Walt Whitman
It’s messier.
But it’s more alive.
And that aliveness? That’s the magnet.
Not the niche.
