How do you want your audience to feel when interacting with your brand? What tones can you use to elicit those particular feelings?
This allows me to better understand your market + competition. We want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand, and I want to make sure we stay true to that.
(ex: script, bold, light, hand drawn, custom lettering, etc.)
Research imagery and words that you love and designs that resonate with you. Figure out why you’re drawn to them and we can use them as sources of inspiration.
I want to ensure we are on the same page throughout this collaborative process!