Horae ritual
WWW.HORAE-RITUAL.COM
@HORAE.RITUAL
HORAE RITUAL
Horae was birthed with the simple idea that skincare should celebrate your raw beauty, with the greatest respect to the planet. They create plant-based products batched in small quantities in order to ensure to maintain expertly balanced quality and freshness. The ingredients focus on the relationship with the earth and health and aim to achieve harmony and balance in both.
Digital Visual Identity
Art Direction
Web Design
Photography
Social Media Assets
From the ingredients, to the packaging, Horae work with local suppliers to source organically and ethically where possible in order to help support our community, better our health and to clean up the earth. Their goal is to form seasonal rituals that deeply unite you and nature through the use of our products. Your wellbeing rituals should morph with the passing of seasons and time, in order for you achieve a grounded equilibrium with life's natural rhythm of ebb and flow.
The visual identity celebrates the many facets of what Horae represents - a recipricol relationship with nature. This duality is embodied in a logo that seems angular on first glance, but contains soft shapes upon closer examination. The hand drawn logo has a distinct personality that emphasises the idea that these are products designed specifically for you and your daily ritual.
DIGITAL EXPERIENCE
The use of brand colour throughout the e-commerce experience gives it personality, but in moderate amounts as to not distract from a seamless browsing experience. The e-commerce and social templates both lend themselves to ample storytelling and conversation-driving content.
